Senior minds. AI in the engine room.
We run B2B paid campaigns, from channel strategy and creative testing to the systems that connect spend with revenue. Senior operators make the calls. Your team gets the reasoning and the systems behind them.
Start with an email enquiry. We agree the next step together.
Teams we’ve worked with.
- 780%MQL growth in five months
- 2,914MQLs attributed
- $700MWorkday acquisition
A secondary channel rebuilt into the primary demand engine on the road to the exit.
Read the Peakon case study ↗“Mazorda built that story an engine: paid social to carry my voice, search to catch every school it reached.”
Across engagements: $1.3B+ in exits supported
We run the campaigns. You see the thinking.
Agree the business question before choosing the channel. We use the evidence to decide what to test, keep, pause or scale, including when paid is not the right next move.
Senior people on the account
The people shaping your strategy run the campaigns. Channel choices, creative tests and budget decisions stay with an experienced operator.
AI in the daily work
Research, analysis, creative iteration and reporting supported by AI. A person challenges the output and approves what reaches the market.
Your team learns with us
Working sessions, documented decisions and practical handovers. You keep the methods, systems and judgment to carry the work forward.
Good decisions need a signal you can trust.
We check five parts of the account so the campaign learns from the outcomes that matter to your business.
The conversion definition
Form fills, qualified enquiries and sales can be counted as the same outcome, or counted twice.
Documented conversion events across GTM and GA4, with deduplication, campaign tagging and a named owner.
The browser
Browser restrictions can leave gaps in the conversion data reaching ad platforms.
We review gaps in browser tracking and implement server-side events and offline conversion imports where appropriate. Consent requirements and platform limitations shape the design.
The audience
Stale audiences can spend budget on existing customers or accounts that no longer fit.
Audience and exclusion rules using CRM stage, product activity and buyer signals, with checks on freshness and eligibility.
The loop
Campaign reports stop at the lead while revenue outcomes stay in the CRM.
CRM and billing feedback that helps platforms learn from qualified leads and won deals. Audience and budget changes stay under human review.
The front end
Creative can fatigue while landing pages go untested.
Creative and landing-page tests with a clear hypothesis, brand review and agreed evaluation criteria. We use the results to decide what to keep, change or stop.
What changes when revenue comes back into view?
Illustrative reporting views. The switch changes the evidence available, not campaign results.
- Spend and enquiries
- Visible
- Qualified pipeline
- Connected
- Won revenue
- Connected
Which campaigns produce valuable customers at a cost the business can support?
A senior operator reviews the evidence in both views.
For systems work beyond paid campaigns, see GTM Engineering.
Where each channel fits
Different channels feed different parts of the funnel, and we run them for what they are.
- Capture
- Google Search and Bing, for demand that already exists.
- Create
- LinkedIn, Meta, Reddit, and the niche networks your buyers actually read.
- Emerging
- ChatGPT ads, where buying research now starts. Setup templates are in our playbooks.
- Re-engage
- Retargeting run with the same suppression discipline as targeting.
Strongest fit: B2B SaaS, Series A to C, roughly $2M-$50M ARR. You want paid activity connected to qualified pipeline and can give access to the data needed to evaluate it. Not a fit for traffic-only goals, set-and-forget maintenance or guaranteed returns.
Start with the Signal Audit
- Two weeks
- Fixed scope
- Fixed fee, quoted on the call
- Read-only access
- One working session
We map your tracking, conversion architecture, audiences, and feedback loops against the five breaks above, including brand-cannibalisation and query-level waste. It needs read-only access to your ad platforms, analytics, and CRM, and one working session with whoever owns the numbers. The senior operator who would run your account does the audit.
You get a written rebuild plan: the measurement gaps, their likely impact and the order to address them. The plan is yours whether or not we do the rebuild.
You own what we build. Your accounts, your stack, your repos. You keep the scripts, audiences, pipelines, dashboards and documentation if we part ways.
FAQ
We already run PPC in-house. Where do you fit?
We can run the campaigns alongside your team or take responsibility for the account. We agree ownership at the start, share the reasoning behind decisions and document the systems. Strategy and knowledge transfer are part of delivery.
What if our tracking is already clean?
We document what is working and focus the plan on the remaining gaps. A rebuild is only useful where the evidence supports it.
Which platforms?
The channel map above covers it. Platform choice follows your buyers, and we show you the evidence before spending on any of them.
How fast will we see results?
We can validate tracking changes before judging campaign results. Revenue impact takes longer and depends on sales-cycle length, conversion volume and the changes needed.
What does it cost?
The Signal Audit is one fixed fee for a fixed two-week scope, quoted on the call once we know your stack. Ongoing engagements are scoped from the audit's rebuild plan. No hourly billing, no open-ended retainers.
Where does your paid media need attention?
Tell us what you run today and where the numbers stop making sense. We start by email and agree whether a working conversation would help.