Executive GTM · B2B SaaS
Make the next GTM decision with a clearer view.
Work directly with Yaniv on your market, ICP, channel priorities or team design. Bring a real decision; we help examine the evidence and work out what to do next.
Discuss your projectA conversation about your situation, starting by email.
“Mazorda watches our competitors so we don’t have to guess. When one moves on pricing or positioning, we know, and we decide what to do rather than hearing it from a customer.”
The work
What we work on with you
A clearer decision
Compare the options, tradeoffs and assumptions around the choice in front of you.
A practical way to learn
Design an experiment with a question, an owner and criteria for deciding what the result means.
An agreed next step
Translate the decision into a sequence the team can act on, including what to defer.
Working together
How we work together
Experience helps us ask better questions. It does not remove uncertainty. We make assumptions explicit and agree what is worth testing.
Frame the question
Review the context and agree the decision we are trying to improve.
Examine the options
Work through the evidence and tradeoffs with Yaniv and the relevant team members.
Agree the action
Set out the decision or experiment, its owner and the point at which it should be reviewed.
A sensible fit
When this work is useful
- You are choosing a market, ICP or channel direction.
- The leadership team needs an experienced perspective on the evidence.
- You want the decision to translate into work the team can execute.
When to take a different route
- You need day-to-day channel management.
- You want certainty before there is enough evidence to support it.
Read about the operators behind Mazorda and the work that shaped our approach.
Go deeper
See how we approach the work
Talk it through
What decision is on your mind?
Tell us what you are trying to change and where you are getting stuck. We will reply to discuss whether we can help.
Discuss your project