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Self-assessment · v2
14 questions · 7 pillars · ~3 min
HomeGTM Readiness Score
About 3 minutes · Free · No signup

Find the GTM bottleneck
to fix next.

Answer 14 questions. Get a clear diagnosis, a practical first step, and a brief to take into your AI session or share with your team.

GTM READINESS0 of 14 answered
01 / 14 ICP & data foundation

Could your team write down, today, the 20 accounts most likely to buy this quarter, and agree on the list?

Choose the answer closest to how you work today.

Press 1, 2 or 3 to answer

Saved on this device · You can review and change answers afterwards

▼ Or scroll to how it's scored

About this instrumentHow it's scored · fair questions · keep exploring
How it's scored
01 · 14 answers

Two questions per pillar

Two per pillar, three minutes total. Saved on your device. Leave and it resumes where you stopped.

02 · Your own arithmetic

Each pillar, 0–100

Your score is the average of your own answers. No benchmarks, no tricks. The lowest pillar suggests a starting point to validate against your goals.

03 · The written read

The diagnosis behind the score

AI-drafted under our rules, free in full. The AI writes the prose. It never touches the score.

7 pillars01ICP & data foundation02Signal → action03Process encoding04AI & automation leverage05RevOps & attribution06Governance & ownership07Demand engines

The questions come from systems we build and run for clients, from the early signal-driven GTM behind Peakon's $700M Workday exit to the AI-augmented SEO engine that doubled Veremark's organic clicks in a year.

Fair questions
Do I need an email to see my score?
No. The score and the full written diagnosis are free, in full, on the page. Your email buys one extra thing: the ability to ask questions about your own report.
Who sees my answers?
Progress is saved on this device. Your answers are sent for processing when we generate your diagnosis, even without an email. Team briefs exclude raw answers by default; you choose what to include. Existing result links contain all 14 answers, which anyone with the link can read.
Is the score AI-generated?
The number is arithmetic: your answers, averaged per pillar. The written diagnosis is AI-drafted under human-governed rules, the same way we run it internally.
Can I retake it?
Every 90 days, same 14 questions. The delta is the point. The report keeps your history and shows what moved.
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